Why sponsors will soon be salivating over Irish golf

Lucas Herbert celebrates winning the Dubai Duty Free Irish Open with fans. Picture: INPHO/Peter Fitzpatrick

Golf is the new sweet spot of the Irish sports sponsorship sector, and is winning the hearts and minds of rights buyers, according to intriguing new research seen by the Irish Examiner.

On the back of a successful Irish Open and in advance of a Ryder Cup at Adare Manor in 2027, the sport has gained ‘fresh perspective’ amongst investors who currently sponsor other sports.