PGA stars to cash in on $40m bonus scheme that rewards popularity and 'moving the needle'

'Golfweek' reports that ten players will share bonus pot for driving fan and sponsor engagement 

STAR ATTRACTION: Tiger Woods is the "entire reason we’re able to play for so much money, the entire reason this sport is as popular as it is, and the reason most of us are playing," admits Brooks Koepka.

GOLF’S PGA Tour in America has introduced a lucrative bonus structure that rewards the game’s biggest stars regardless of how they perform on the course, Golfweek has reported.

The new system, introduced this year, is designed to reward players who drive fan and sponsor engagement, like Tiger Woods, Bryson DeChambeau and Rory McIlroy.