Remembering Ireland’s Mr Golf, Paddy O’Looney

They say that if you love what you do, you will never have to work a day in your life.

In that regard, the late Paddy O’Looney was one of life’s fortunate souls — a man who found the perfect niche for his innumerable talents, making friends while marketing Irish golf to the world.

He was the driving force behind SWING, the marketing group founded in 1986 by Denis Brosnan of Kerry Group to promote the premier clubs in the south-west to a world audience.