Rory McIlroy ignores ambitions of his sponsors and fans

On form, Rory McIlroy is one of those extraordinary athletes we see only every so often in our lifetime. 

Most noted for his physical prowess and imperious ball-striking, McIlroy’s career to date has identified him more as an Arnold Palmer type than a Jack Nicklaus or Tiger Woods.

Flamboyant and charming, like Palmer before him, McIlroy understands the media and has quickly exploited the commercial side of his sport, so much so that today, the four-time major champion is not just one of the richest athletes on the planet but also one of the most recognisable.