Golf marketing group targets British visitors

A new golf marketing group aimed at attracting British visitors to courses and resorts in the south and east of the country has been launched in Rosslare by Tourism Minister Leo Varadkar.

The umbrella group, Club Choice Ireland, features golf clubs and resorts, hotels and travel operators, and is seeking to attract upwards of €2m in golf spending to the region.

The 26 trade partners and golf clubs are about to embark on an aggressive marketing campaign which will include direct visits to British golf clubs, a series of Irish Golf Days in Britain, advertising, e-marketing, a dedicated website and media and travel trade familiarisation trips aimed at attracting 1,500 additional visitors to the regions.