Woosnam lauds the most exciting golf opportunity in Europe
Golfers from Britain and Ireland throng the area every year to enjoy its glorious weather and many fine courses. Because of this, Galway businessman Gerard Cox decided that he wanted to become a player in the tourist market, bringing golfers to the coast and plying them with everything they could possibly want to enjoy their holiday. It was then that he identified a niche in the market that had not been previously exploited.
“I became aware of the huge number of people from many parts of Europe who had bought houses down there and were anxious to play as many courses as they could while all the time enjoying a nice social scene”, Cox explains. “But there was really nowhere for them to do it. They could play golf alright but more often than not they were confined to the same course or had difficulty in arranging guaranteed tee times, something they found increasingly frustrating. And when they finished their game, the best they could have afterwards was a quick beer before the clubhouses closed down and they had to return home”.
