GAA and GPA hoping to reach image rights agreement before end of month

Speaking in October, 2024 hurler of the year Shane O’Donnell took exception to his image being used to promote GAAGO. Pic: John Sheridan/Sportsfile

The GAA and Gaelic Players Association (GPA) are hoping to hammer out a new image rights agreement by the end of the month.

The thorny subject of players’ intellectual property and exactly what entitlements leading footballers and hurlers have in relation to use of their likeness and names has come to the fore in recent funding negotiations.