Why the GAA is still an attractive pitch for sponsorship

John Trainor of Onside Sponsorship says the GAA is seen as “the number one area of opportunity” in the sponsorship market

Cork did a major deal with Sports Direct. Picture: INPHO/Dan Sheridan

The GAA is “in a good place” when it comes to forging sponsorship deals and partnerships despite the lockdown.

John Trainor of Onside Sponsorship, the leading Irish consultancy in sponsorship and marketing, says the GAA is seen as “the number one area of opportunity” in the sponsorship market.