'The response has been phenomenal': The story behind Lidl's ‘level the playing field’ ad

Lidl's Aoife Clarke tells Colm O’Connor that the concept has resonated far beyond Ireland

LGFA sponsors, Lidl, have won glowing plaudits for their new ‘Level the playing field’ campaign which launched earlier this month.

The retail chain’s head of Communications and Marketing, Aoife Clarke, tells Colm O’Connor that the concept has resonated far beyond Ireland.