‘Overcoming the fear of change is a huge challenge’

PRIMED FOR BATTLE: The Tipperary and Kilkenny teams parade behind the Artane Band ahead of the 2014 All-Ireland SHC final at Croke Park. Dessie Farrell believes the GAA has to be more confident in itself. Picture: Piaras Ó Mídheach/Sportsfile

- In a new weekly series, we will publish extracts from Irish sports books every Friday.

We kick off with a chapter from GAAconomics written by Irish Examiner journalist Michael Moynihan