When it comes to bad news, Cork GAA’s surely sold out now

In the difficult matter of serving up bad news, those PR execs in sharp suits like to talk of getting out in front of the story. Beating the naysayers to the punch and controlling the narrative insofar as that’s possible and plausible.

When it comes to bad news, Cork GAA’s surely sold out now

In the difficult matter of serving up bad news, those PR execs in sharp suits like to talk of getting out in front of the story. Beating the naysayers to the punch and controlling the narrative insofar as that’s possible and plausible.

When it comes to Cork GAA’s serial financial woes, that’s a tough needle to thread.

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