Broadening horizons for GAA’s TV offering

Here’s a thought. Eoin Morgan spent mere minutes at the crease against Australia before being bowled out for four runs on Tuesday and yet we’ve seen more of the England cricket captain on our TV screens since last weekend than we have any hurlers or footballers. Or, for that matter, anyone we might associate in any way with our national games: be that past players, pundits or administrators. The GAA is nothing more than a rumour as far as TV goes midweek. Like the ‘good room’, it is kept under lock and key until the occasion calls for it.

It’s beyond madness.