COMMENT: ‘Everything moves at quite a pace nowadays’

If it’s not the Sky deal that prompts pay-for-play talk among GAA supporters, it’s Dublin’s attractive sponsorship package with AIG.

The thing is, neither Dublin nor global insurance giants AIG have ever confirmed the terms of this package and the feeling is that, like the Sky accord, it may not actually be worth more than the previous deal.

As for just about every other county board, merely balancing the books and recording a break even figure in their annual accounts isn’t always possible.