Dubs turn to United’s former marketing guru

Dublin GAA has placed its commercial and marketing responsibilities in the hands of a man who helped turn Manchester United into an international brand.

In line with the recommendations of their Blue Wave action plan, released in late 2011, Dublin have made two significant appointments to help exploit their brand potential.

Former Dublin forward Tomás Quinn, chasing AIB All-Ireland club football success with St Vincent’s, has been appointed commercial and marketing manager of Dublin GAA.