How much would you pay for September success?

Current National Lottery advertising portrays us as a grasping, shameless, foolhardy people, willing to endure any form of indignity or mortal danger in exchange for six numbers and a few million quid.

Well, let staunch GAA folk be excluded from that ugly characterisation – because a new survey insists 41% of fans would give up a lottery win in return for their county winning the All-Ireland.

Alright, so the option was a €5,000 winning ticket rather than the jackpot. But the sentiment stands; the devoted would put a medal in their heroes’ back pockets before cash in their own. Before county boards across the land take this as tacit encouragement to hike prices, it should be noted that the Best GAA Fan survey – commissioned by GAA sponsor Ulster Bank – also breaks down this appetite for financial self-sacrifice by county.