GAA’s boots initiative suffers blow as sportswear giant adidas no longer available

The GAA and GPA’s joint commercial venture gaelicboots.com has taken a major hit with adidas products no longer available on the website.

The biggest selling boot brand in Ireland, the absence of adidas from the online store is certain to have a huge negative effect on the initiative, launched earlier this year.

Of the five gaelicboots.com inter-county playing ambassadors, four cite adidas boots as their favoured footwear but links to the products now open pages on sportsdirect.com, which is the company of Newcastle United owner Mike Ashley who is the partner of the GAA and GPA in gaelicboots.com.