GAA unveil new logo

THE first result of a root and branch review within and outside the Association and across different age groups, is to be seen in the new logo. Unashamedly, the message is conveys is, ‘this is the GAA.’

Dermot Power, Commercial & Marketing director in Croke Park, pointed out yesterday that there has been a lot of different GAA brands in use, ‘of all shapes, sizes and colours.

“We are trying to do is take control of our brand in the market place.’’