Players cash in on GAA’s new marketing strategy

THE GAA is paying players directly from the Croke Park coffers as part of the association’s new proactive approach to the marketing of its games.

Approximately 30 players were used to promote the launch of the VHI Cúl Camps last month and more inter-county stars are set to spearhead the GAA’s championship advertisements, which are due to appear before the end of May.

Both campaigns mark a significant new departure for the GAA as, prior to this, the advertising and marketing of its competitions have been undertaken by sponsors such as Guinness and Bank of Ireland.