GAA to take control with its own marketing campaign

FOR the first time ever the GAA is to launch its own marketing campaigns — using high-profile players — for the upcoming season.

Speaking at the formal launch of the Bank of Ireland football championship in Dublin yesterday, association president Nickey Brennan admitted that up to now they had been “over-dependant” on the media to promote their games.

He said they “could not thank enough” the various branches of the media for doing it so effectively.