GAA stars score with energy drink campaign

TEN GAA players are to front a marketing campaign for a new sports energy drink which will be launched this week by Cantrell & Cochrane.

The deal, which has been organised by the GPA, will result in each of the players receiving 2,250 for the use of their image rights. The players’ images will be utilised on billboards along with promotion displays at points of sale nationwide.

Kilkenny’s DJ Carey, Dublin’s Jason Sherlock and Tipperary’s Eoin Kelly are three of the players believed to be involved in the new endorsement deal.