GAA chief attacks ‘sneaky’ bootlegging deal

THE GAA was last night embroiled in a bitter marketing row with a beer company after two Cork hurlers illegally advertised the product on their boots during Sunday’s All-Ireland hurling semi-final against Waterford.

Attackers Kieran Murphy of Sarsfields and Niall McCarthy of Carrigtwohill face a possible All-Ireland semi-final ban, and the Cork County Board a substantial fine, after details of the deal with the Corona brand emerged yesterday.

The deal breaches GAA regulations on endorsements and is especially embarrassing for the association given its lucrative sponsorship deal with Guinness.