Bank recognised as football sponsors

THE Bank of Ireland Football Championship is now the number one spontaneously-associated sponsorship in Ireland, with 47% of adults correctly identifying the bank as the sponsor of the 2001 Football Championship, up nine percentage points from 2000.

This is compared to the Hurling Championship, which is second in association, with 42% of adults correctly identifying Guinness as the sponsors.

The top four Irish sponsorships are: 1, Bank of Ireland Football Championship 47%; 2, Guinness Hurling Championship 42%; 3, Murphy’s Irish Open 35%; 4, Budweiser Irish Derby 33%.