Organisation: Irish Marketing Surveys

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

Major advertising group sees decline in profits

WPP Group, one of the world's biggest advertising groups, has reported a major decline in profits for the year 2002.

Mon, 24 Feb, 2003

Bank recognised as football sponsors

THE Bank of Ireland Football Championship is now the number one spontaneously-associated sponsorship in Ireland, with 47% of adults correctly identifying the bank as the sponsor of the 2001 Football Championship, up nine percentage points from 2000.

Thu, 25 Jul, 2002

BOI championship most associated sponsorship

The Bank of Ireland Football Championship is the most spontaneously associated sponsorship in Ireland, with 47% of adults identifying the bank as the sponsor of the Football Championship, according to a new report.

Wed, 24 Jul, 2002