Rising Tide

IT was an unusual day to be in Croke Park. TG4 were there, launching this year’s Ladies Football Championship and everyone agreed what a great occasion it was.

The Taoiseach even dropped by, to say a few words and remark on the wonderful symbiosis that the relationship TG4 and Ladies Football has cultivated.

And benefits for both are plain to see. Over 175,000 people tuned in to watch Mayo tighten their grip on the title last year, TG4’s largest ever audience.