Players’ sponsor move will get red card

ANY attempt at an unofficial product endorsement by players in next Sunday’s Guinness All-Ireland hurling semi-final could land them and their teams in trouble with the GAA.

News broke earlier in the week of a reported endorsement of a national firm of bookmakers by four players from Cork and Wexford using their hurleys and four more in the second semi-final a week later.

However, the association's rules governing sponsorship firmly rule out such an arrangement.