Sponsorship ban on alcohol companies imminent: Loftus

A BLANKET ban on sports sponsorship by alcoholic drinks companies is imminent, according to former GAA President Dr. Mick Loftus.

Dr Loftus, who has campaigned against the glorification of drink, believes that it’s only a matter of time before the European Union introduces a law banning links between sport and alcohol.

“The EU is thinking along the lines of imposing a ban much like they have in France. That was introduced in 1998, the year of the World Cup, and it bans the advertising of alcohol related to sport on television, in stadia and in billboards,’’ he commented.