Basketball Ireland confirms partnership with Britvic Ireland
Ireland internationals Michelle Clarke and Sean Flood at the announcement of Britvic Ireland as the Official Soft Drink Partner to the National Basketball Arena.
Basketball Ireland has announced that Britvic Ireland will be the official soft drink partner to the National Basketball Arena. The venue will stock Britvic brands, including Pepsi, 7Up, Club Orange, Ballygowan and Energise Sport.
Ballygowan will also serve as the official hydration partner to Ireland’s senior international basketball sides for the next five years.
Mark Hargadon, Britvic Ireland commercial director, who also played for Ireland at underage level and in the Men’s Super League, said: “It’s a real pleasure to be supporting the Irish men’s and women’s basketball teams. They continue to make excellent strides on the court at Fiba EuroBasket level and the future is clearly really bright for Irish basketball. I’m really looking forward to seeing both teams back on the court in the new year.
“As a former player, I know that when it comes to performance on the court that hydration is key. We’re delighted to be backing Irish basketball, our players will now have Ballygowan and Energise Sport on hand, to keep them refreshed and help stay in optimum shape.”
Hargadon added: “We’re also delighted to be the National Basketball Arena’s official soft drink partner, providing fans with our wide range of products as they cheer on their team, whether it’s our Irish international sides, their club or school.”
Gus Lewis, Basketball Ireland head of commercial and brand, said: “Hydration is vital in elite sport and we’re really pleased to have Britvic Ireland on board as Official Hydration Partner, to support our senior men’s and women’s teams.
“From a spectator point of view, we are constantly elevating the experience at the National Basketball Arena and having Britvic Ireland’s iconic brands - Pepsi, 7Up, Club Orange, Ballygowan and Energise Sport – available to buy will help fans enjoy game-time even more.
Lewis added: “This announcement also reinforces the Arena as one of Dublin’s leading indoor venues - with a capacity for up to 2,500 attendees, it is perfect for trade shows, conferences and meetings.”
