Adverts urge boys to avoid sexist content, warning it is ‘never harmless’

One of the short video clips shows a boy sitting on a couch, watching a video on his phone of a character speaking into a podcaster-style microphone

The online adverts will encourage boys and young men to think before sharing or interacting with such content.

A new advertising campaign from the Scottish Government will urge boys not to share misogynistic content online, telling them “sexist content is never harmless”.

The online adverts will encourage boys and young men to think before sharing or interacting with such content.