Report: Japanese carmaker Toyota set to end massive Olympic sponsorship deal
Toyota's partnership has been widely reported to be the IOC’s largest sponsorship deal. Picture: PHILIP FONG/AFP via Getty Images
Vehicle manufacturer Toyota is set to end its massive sponsorship deal with the International Olympic Committee after this year’s Paris Olympics, according to reports in Japan.
Toyota has a contract through the 2024 Paris Games, which was reported to be valued at $835 million when it was announced in 2015. It included four Olympics beginning with the Pyeongchang 2018 Winter Games in South Korea and ran through Paris.
