The Pitch review: A booming, and often shocking, business year in sport

2023 was a highly profitable year for sport’s bottom line, but there was also plenty of controversy

4 December 2023; In attendance at the 2024 GAAGO match schedule launch at Croke Park in Dublin are, from left, Head of GAAGo Noel Quinn, GAAGo Host Gráinne McElwain and Uachtarán Chumann Lúthchleas Gael Larry McCarthy. Fans can avail of 38 exclusive matches in Ireland for €69 up until December 31st". Photo by Sam Barnes/Sportsfile

2023 was a highly profitable year for sport’s bottom line, with greater investment in commercial and sponsorship assets than ever before.

The Pitch estimates that revenues throughout the year will increase by as much as 20%, when financial statements are published in 2024.