Ian Mallon: Irish investors set for richest sports rights auction in history

Throughout the holidays and into the New Year, a small group of Irish rights investment directors will keep a sharp eye on their inboxes for a game-changing email from the Premier League. Photo credit: Martin Rickett/PA Wire.

Throughout the holidays and into the New Year, a small group of Irish rights investment directors will keep a sharp eye on their inboxes for a game-changing email from the Premier League.

When the communication from the PL’s chief media officer Paul Molnar does arrive it will signal the biggest auction for football agreements in the history of sports broadcasting in this country, in deals worth tens of millions of euros.