Ian Mallon: Why did RTÉ and GAAGO ignore the rules? 

Time pressures may have been a factor given new venture was only launched in Ireland weeks before the GAA season, after being rushed to market 

MIC DROP: A view of GAA Go microphones ahead of the game the All Ireland football quarter-finals. Pic: INPHO/Ben Brady

Approval papers, which outlined the rules by which GAAGO must operate, stated five times that the pay-per-view service was for "international rights" only, or "not for the island of Ireland".

Despite the repeated warnings in the initial agreement issued by the Competition and Consumer Protection Commission (CCPC), RTÉ insisted this week that it was “of the view that CCPC approval was not needed” for GAAGO as a domestic platform.