NFL sees second highest TV ratings on record for regular season

A general view of the NFL logo.

The NFL closed the regular season with an average audience of 18.7 million per game across TV and digital, the league's second-highest mark since Nielsen began tracking in 1988 and just shy of the 1989 record of 19.0 million.

The 2025 figure marked a 10% rise from last season (17.5 million) and 7% from 2023, per league and Nielsen data.