Munster looking to build on URC success

Commercially at Munster the building process had been doing just fine, almost in spite of the historic southern hemisphere win over the Stormers in the URC Grand Final last month.

12-YEAR WAIT: Shane Daly, Craig Casey, Jack O'Donoghue and Mike Haley celebrate with the URC trophy. Pic: ©INPHO/Ben Brady

THE way that Munster Rugby’s Head of Commercial is treating the URC title win, is a fascinating insight into how the organisation views its first major trophy in 12 years.

What’s most interesting is the temporary nature at which such seismic achievement is being used from within, where Dave Kavanagh speaks about the impact of the Championship on the overall success of the business.