Tipperary GAA to retain jersey sponsor but new name and logo

News comes as Waterford agree Walsh Park naming rights

FRONTING UP: Tipperary captain Ronan Maher lifts the Liam MacCarthy cup after victory in the All-Ireland final against Cork. Tipperary jerseys will don a new sponsor logo next term, Pic: Stephen McCarthy/Sportsfile

Tipperary’s county teams will be donning a new logo and name on their jerseys next season although their sponsors are to remain the same.

It is understood the global payments and financial service technology company Fiserv, who have a base in Nenagh as well as Dublin, will remain the All-Ireland SHC champions’ primary backers in 2026. It will mark the fifth season of their association with the county.