Ian Mallon: The $21b merger of WWE and UFC - where Graham Boylan sits within sport’s richest deal
The $21b merger of WWE and UFC - where Graham Boylan sits within sport’s richest deal.
THE Forbes rich list for the most valuable live sports and entertainment organisations will have a new lead business when it publishes its latest index.
Liberty Media – co-owner of Six Nations Rugby and its $17.2 billion evaluation – is set to be replaced at the top by Endeavour Group Holdings and its newly minted, $21.5 billion merger of WWE and UFC.




