Ian Mallon: So near so Spar – when the sponsored star devours the brand

Everyone is now aware that SPAR has been giving generously to good causes for 60 years, and we very definitely know that Kellie Harrington is the face of it all.

CONTROVERSY: SPAR ambassador and Olympic gold medallist Kellie Harrington. Pic: Naoise Culhane Photography

Thu, 30 Mar, 2023 - 06:35

Ian Mallon - The Pitch

FOR a sponsorship campaign that was supposed to “drive positive change and impact” SPAR’s ‘60th Anniversary Community Fund’ certainly achieved maximum attention.

Everyone is now aware that SPAR has been giving generously to good causes for 60 years, and we very definitely know that Kellie Harrington is the face of it all.