Ian Mallon: Why did FAI reduce value of tickets by €700k before Euro draw?

But what if that figure should be €3.1m - or perhaps as high as €3.4m - but isn’t, because 18,000 of the 23,000 sales were discounted and presented to customers 72 hours before a Euro 2024 Qualifying draw?

SEASON TICKET SALES: A general view of the Aviva Stadium. Pic: Michael P Ryan/Sportsfile

ON THE face of it, the FAI’s recent announcement that it had broken all records with season ticket sales looks like a decent marketing campaign done well.

And it was - bringing in approximately €2.5m in ticketing revenue for 2023, with more to come when individual match tickets are issued in the weeks ahead.