Ian Mallon: Did Chloe Mustaki save the value of women's brand?

The joys of October 11 at Hampden Park – where a peak TV audience of 593k watched – as the Irish WNT celebrated a first ever FIFA World Cup qualification, complete with Sky logos on the shirts, was platinum sports branding.

MEDIA DUTIES: Chloe Mustaki speaks to Sky Sports News during a Republic of Ireland Women media event at the Hilton Hotel. Pic: Stephen McCarthy/Sportsfile

Can Sky survive waterboarding of assets by its UK partner?

IN THE world of sports commercial asset management Sky Ireland has been through the reputational ringer in recent days, after the most unique set of sponsorship circumstances.