Fulfil confirmed as new title sponsor of All-Ireland U20 Hurling Championship
Cork U20 hurler and Fulfil ambassador, Barry Walsh. Pic: David Fitzgerald/Sportsfile
Fulfil has been confirmed as the new title sponsor of the All-Ireland U20 Hurling Championship. The partnership with the GAA is a three-year deal.
The snack brand takes over from sports gear manufacturer O'Neills as the main sponsor of the competition. O'Neills had been the sponsor for the previous four years. Before that, Bórd Gais Energy had been the sponsor.
Fulfil was founded in Ireland in 2016 and has since been acquired by the Ferrero Group.
"The GAA is delighted to welcome Fulfil as the new title sponsor for the GAA Hurling Under-20 All-Ireland Championship," said GAA president Jarlath Burns.
"Fulfil is an innovative Irish brand that shares our commitment to active lifestyles, and community. This three-year partnership will provide vital support for our hurlers, helping them to reach their full potential, and we eagerly anticipate a successful collaboration that will benefit the championship and our wider GAA family.”
Cork U20 hurler Barry Walsh and three-time Kilkenny All-Ireland winner Walter Walsh were announced as ambassadors for the brand.
“Ferrero is committed to nurturing Fulfil, and this three-year sponsorship of the GAA Hurling Under-20 All-Ireland Championship is a testament to that commitment," said Ferrero's head of marketing for Ireland and the UK, Paolo Cantini.
"It represents a significant investment in the Irish market and a powerful alignment with a sport that embodies the very values of drive, community, and aspiration that Fulfil stands for. We look forward to seeing Fulfil play a pivotal role in 'Supporting Ireland's Game' for years to come."
The U20 championship will get underway in March. Tipperary are the reigning champions.
