Ian Mallon: Losing their shirts has left FAI with €5m chill 

There may be better news ahead with ongoing attempts to lure a large tech operator over the line, with tentative hopes that an announcement might be ready by the time the players meet up in 10 days.

BETTER NEWS INCOMING?: FAI Chief Executive Jonathan Hill during the FIFA Women's World Cup 2023 Qualifier match between Slovakia and Republic of Ireland. Photo by Stephen McCarthy/Sportsfile

IN the 1,009 days since the FAI was put on notice that it needed to find a new sponsor for the Republic of Ireland men’s team, the association has lost €5.04m in commercial income.

In those 144 weeks, 114 of which have been spent without any shirt sponsorship revenue, the loss currently stands at €44k per week.