Ian Mallon: IRFU creates ‘a self-perpetuating commercial virtuous circle’

Conor Murray and Jack Conan celebrate the series win over New Zealand.

IRISH Rugby must now build on its “monumental and unprecedented” All Blacks series win to create “a commercial momentum and encourage even greater investment in the sport”, the IRFU’s chief commercical officer has said.

In an interview with The Pitch, Padraig Power emphasised: “Professional sport is about winning and the more money you invest, the better your chances.”