Golfonomics: Why €6m is the magic number to attract sport’s richest fans
BIG MONEY: Former footballer Robbie Keane celebrates after teeing off on the 1st hole during Pro-Am day of the Horizon Irish Open 2022 at Mount Juliet. Photo: Brian Lawless/PA Wire.
THE price of staging the Horizon Irish Open is approximately €6m for a host venue, The Pitch can reveal.
The investment by Mount Juliet is less than the commercial values that sponsors pay out to be associated with the tournament – up to €10m - but is close to the prize purse which the DP World Tour will now pay out since Horizon’s six-year partnership was confirmed earlier this year.
