FAI set to kick €2.5m off the value of Ireland sponsorship

The lower valuation is close to what the FAI had previously been advised as the true and appropriate costs for such a sponsorship package.

Business Time: FAI still looking to replace Three as its main sponsor. Here Republic of Ireland Sean St. Ledger, Simon Cox and Shane Long launch a new jersey in 2012. 

THE Football Association of Ireland is set to downgrade the value of its sponsorship fees for the Rep of Ireland men’s team by €833k per season, The Pitch has learned.

Sponsorship sources say agency account executives have indicated to market that expressions of interest are being sought for a €5m headline partnership investment, over three years.