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Irish sports need to rewrite business models to cope with 'new normal' - Hamish Adams

Sports bodies will need to dramatically rethink their business models in order to survive and thrive in a world where Covid-19 remains a threat, according to Athletics Ireland CEO Hamish Adams.

Irish sports need to rewrite business models to cope with 'new normal' - Hamish Adams

Tue, 23 Jun, 2020 - 07:30

Brendan O'Brien

Athletics Ireland CEO, Hamish Adams, warns of huge challenges ahead for sporting bodies

Sports bodies will need to dramatically rethink their business models in order to survive and thrive in a world where Covid-19 remains a threat, according to Athletics Ireland CEO Hamish Adams.

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