Sponsors eager to join Ireland’s Euro 2016 bandwagon

The Republic of Ireland’s poor showing at Euro 2012 hasn’t dented the fervour of fans willing to cheer on the Boys in Green in France this, year if ticket applications to Uefa are anything to go by, and the commercial sector seems just as keen to hitch itself to Martin O’Neill’s bandwagon.

The latest ONSIDE Irish Sponsorship Industry Survey, released yesterday, revealed that eight in 10 Irish sponsors see the Euros, where the Republic are grouped with Sweden, Belgium, and Italy, as an opportunity to engage with their consumers, compared to just 45% four years ago.

Two in three sponsors saw last year’s Rugby World Cup in similar terms while just 45% believe the Olympic Games in Rio de Janeiro possess similar possibilities.