McIlroy worth his weight in advertising gold

FOR Don Draper, advertising is based on one thing: happiness.

If I know anything about advertising after three scotch-soaked seasons of Mad Men, I know that Madison Avenue’s finest ad man sold a lifestyle to America — not products.

When he needs to flog cereal, he sells the image of the ideal family. Nylon tights are the modern world. Cigarettes become keys to cool.