€60m to be spent on sports sponsorship this year

OVER €60m will be spent on sports sponsorship in Ireland this year according to new research.

Figures released by Dublin consultancy firm, Onside Sponsorship, predicts an increase in total sponsorship deals of 12% to a record high of €103m. Over half of the monies spent will be on sports such as the Rugby World Cup, the Irish leg of the World Rally Championships, the Seve Trophy and the GAA.

According to the report, almost €6 in every €10 in Ireland spent on sponsorship is invested by businesses in sports related sponsorships, with GAA, rugby and soccer commanding up to 60% of the overall major sports sponsorship spend.