Sponsorship cash is the real game-changer hiding in plain sight

I always get a little uneasy when my thinking is too aligned with the majority. Especially in this social media-driven cyclone we’re living in. We tend to operate much like sheep in a field and just stumble along blindly after the flock to the next green patch of grass.

Take Dublin GAA as a case in point. Most people recognise a runaway train when they see it, with very few confident of predicting when it might slow down, nevermind come to a stop. So what are the solutions being bandied about?