Fifa counting the cash as ‘Unified’ bid lands lucrative game of three-and-in

With Fifa set to reap a projected profit of €9.33bn from the tournament, you could call it the most lucrative game of three-and-in in the history of football.
That kind of eye-watering cash mountain was probably always going to give the ‘Unified’ bid an unassailable edge over the rival Moroccan package, though the latter was also clearly not helped by the fact that nine of the 14 stadiums it had designated for the tournament had yet to be built.